From Margin to Mainstream: Reshaping Global Football with Africa at the Centre

Brian Wesaala at the ISDE Sports Convention

The global order is undergoing a profound transformation, driven by natural disruptions, geopolitical tensions, and shifting centres of influence. In this evolving landscape, Africa is being called to reimagine its place in the world—not as a peripheral participant, but as a self-determined actor with clear strategic priorities. Nowhere is this call for agency and equity more urgent than in the world of football—a game that has become a battleground for justice, representation, and fair play.

Consider this: An African club fights its way to the quarterfinals of FIFA’s 2025 Club World Cup, defeating opponents across five grueling matches, only to earn $36.2 million. Meanwhile, a European club exits at the group stage after just three games and walks away with $38.19 million. This isn’t an anomaly—it’s the system working exactly as designed.

African football, though rich in talent and passion, continues to wrestle with systemic barriers inherited from a global structure designed to favour Europe and former colonial powers. The recent unveiling of FIFA’s 2025 Club World Cup prize distribution serves as a sobering reminder of just how deep and institutionalised these inequalities remain.

Structural Inequality in Football’s Global Architecture

In a widely publicised announcement, FIFA heralded a $1 billion prize pool and a $250 million solidarity fund for the 2025 Club World Cup—a move celebrated as a milestone in the commercialisation of club football. But behind the celebratory headlines lies a disturbing reality: the financial model of this tournament rewards geography and historical privilege over merit and achievement.

European clubs, already endowed with world-class facilities, massive sponsorship deals, and elite talent pools, enter the tournament with built-in advantages. These include preferential seeding, greater slot allocation, and fundamentally unequal financial rewards. The numbers tell the story: while a European club could earn up to $125.8 million by winning the tournament, an African club lifting the same trophy after seven victories can only earn $97.2 million—a $28.6 million penalty for the crime of being African.

This disparity becomes even more pronounced when we examine effort versus reward. An African team must not only outperform European opponents on the pitch but must do so knowing that superior achievement yields inferior compensation.

The Hidden Architecture of Extraction

The Club World Cup’s overt disparities represent only the visible tip of a much deeper iceberg. Beneath the surface lies another system that quietly but systematically extracts value from African football: FIFA’s training compensation and solidarity payment framework.

This system operates through a tiered classification that determines how much clubs receive when their former youth players transfer internationally. On paper, it sounds fair—clubs that develop talent should be rewarded. In practice, it’s a mechanism that amplifies existing inequalities by assigning dramatically different values to identical work based solely on geographic location.

A UEFA club classified in Tier 1 might earn up to €90,000 per year for training a youth player. An African club in Tier 4 receives as little as €10,000 for developing the same quality of player through comparable or greater investment and sacrifice. This isn’t based on the quality of training, the success of the player, or the club’s actual investment—it’s based purely on which confederation holds their membership.

The consequences are devastating. According to FIFA’s 2023 Global Transfer Report, African clubs received just 1.1% of global transfer income in 2022, despite the continent being a major exporter of talent. Research by the African Sports and Creative Institute reveals that the top ten African players globally have a collective market value of €619 million. Yet an investigation by Off the Pitch found that African clubs received a total of only €4 million for developing those same players.

Global football icon Victor Osimhen
PHOTO CREDIT: GETTY IMAGES. Global football icon Victor Osimhen

These numbers expose the brutal mathematics of extraction: Africa produces the talent, Europe captures the value.

Consider the case of Al Ahly, Egypt’s most successful club. Despite winning a record ten CAF Champions League titles and developing numerous international stars, the club operates on a fraction of the budget available to mid-tier European clubs. When their graduates succeed in Europe, Al Ahly receives compensation that barely covers the cost of maintaining their youth academy for a few months, while European clubs collecting those players see their valuations soar.

The Ripple Effects of Systematic Underfunding

This financial extraction creates cascading effects throughout African football ecosystems. Clubs cannot invest adequately in youth development when they know their best products will be sold for minimal return. Local communities lose economic opportunities as promising academies shut down or scale back operations. National teams suffer as domestic leagues weaken, unable to retain talent or maintain competitive standards.

In Ghana, once-thriving youth academies have closed their doors as the economics of player development no longer make sense. In Nigeria, clubs struggle to maintain basic facilities while watching their former players generate hundreds of millions in transfer fees for European clubs. The dream of football as an economic engine for African communities remains just that—a dream deferred by systematic undervaluation.

The False Meritocracy: Unpacking the “Value Creation” Defense

Critics of this analysis often argue that European clubs deserve higher compensation because they generate more broadcasting revenue, attract larger audiences, and have invested more heavily in infrastructure and academies. This defense of the status quo, while superficially logical, crumbles under closer examination.

First, the broadcasting revenue argument conflates cause and effect. European leagues command premium broadcast deals not because of inherent superiority, but because of historical head starts and systematic advantages that compound over time. When African clubs are systematically underfunded through unfair compensation structures, they cannot invest in the marketing, facilities, and player retention necessary to build global audiences. The current system then uses their resulting lower commercial appeal to justify continued underfunding—a perfect circular logic that perpetuates inequality.

Consider this: the English Premier League’s global popularity stems significantly from African players like Mohamed Salah, Sadio Mané, and Riyad Mahrez, yet their former clubs received minimal compensation for developing these stars. European leagues benefit from African talent while African academies that produced that talent cannot afford to market themselves globally or retain their best players long enough to build compelling domestic competitions.

Second, the investment argument ignores how European clubs funded their infrastructure advantages. Much of the “investment” that built European football’s dominance came from colonial wealth extraction, postwar reconstruction aid, and decades of favorable international economic structures. Spanish clubs Real Madrid and Barcelona, for instance, received massive government subsidies during the Franco era. German clubs benefited from post-war reconstruction investments. English clubs capitalized on the City of London’s role as a global financial center—itself built partly on colonial wealth.

More crucially, when European clubs do invest in academies, they often do so by systematically poaching talent from African academies that made the initial investment in identifying and developing young players. A European club’s “investment” in a 16-year-old African player who joins their academy represents extraction of value from the African club that spent years and resources developing that player from age 8 to 16.

Third, the argument that European clubs “create more value” ignores the artificial constraints placed on African clubs’ ability to create value. When training compensation systems pay African clubs 10-20% of what European clubs receive for identical work, when tournament structures systematically exclude African clubs from high-revenue competitions, and when transfer regulations favor European clubs, African clubs cannot compete on equal terms to demonstrate their value-creation potential.

The talent drain itself represents a massive subsidy from African communities to European commercial interests. African clubs and communities invest in youth development, community facilities, and local football infrastructure. European clubs then harvest the fruits of this investment through transfer systems that provide minimal compensation back to the source communities. This is not “market efficiency”—it’s systematic extraction masquerading as meritocracy.

Football as Mirror: Reflecting Broader Global Power Imbalances

These inequalities in football governance mirror a broader reality: Africa’s marginalisation in global decision-making spaces, many of which were designed in the colonial or post-war era to favour Euro-American hegemony. In global football, as in trade, diplomacy, or climate negotiations, African voices are often tokenized rather than truly empowered.

The irony cuts deep. African players dominate many of the world’s top leagues and provide much of the athletic brilliance that makes global football compelling. Sadio Mané, Mohamed Salah, Victor Osimhen, and dozens of other African stars generate billions in revenue for European leagues. Yet the institutions that nurtured these talents remain invisible in revenue sharing, marginalized in decision-making, and absent from international branding.

FIFA’s motto, “Football Unites the World,” becomes hollow rhetoric when the rules of engagement systematically divide and exclude. Unity cannot exist alongside extraction. There’s a powerful opportunity for FIFA to align its frameworks more closely with its mission to unite the world through football.

The Illusion of Solidarity

FIFA’s $250 million solidarity fund might sound generous until placed in context. It represents just 20% of the total prize pool—crumbs from a table where European clubs will feast on the remaining $1 billion. More tellingly, this “solidarity” comes without any structural changes to the systems that create the need for charity in the first place. While the solidarity fund is a meaningful step, aligning it more closely with the structural needs of all confederations could strengthen its long-term impact.

True solidarity would mean equal prize structures, fair training compensation rates, and governance systems that give African football meaningful voice in shaping its own future. Instead, we get charitable gestures that preserve the fundamental architecture of inequality while providing public relations cover for FIFA’s leadership.

Beyond Charity: A Framework for Structural Justice

The disparities in FIFA’s competitions and compensation systems aren’t anomalies—they’re features of a global architecture designed to extract value from the Global South while offering symbolic inclusion but no structural power. This pattern extends far beyond football into development economics, international trade, and global governance.

Recent critiques of development economics remind us that focusing on marginal improvements—a 13% increase here, a pilot program there—while ignoring the systems that consistently channel wealth away from poor regions isn’t development; it’s data collection disguised as progress. Similarly, football’s governing institutions celebrate short-term “capacity-building” initiatives while refusing to address the fundamental structures that undervalue and under-resource African football.

If global football is serious about transformation rather than mere participation, we must move beyond charity toward justice. This requires:

1. Structural Diagnosis Over Token Gestures

African clubs need access to the same financial, legal, and competitive frameworks that enable European clubs to thrive. This means fundamentally reforming training compensation formulas to reflect actual investment rather than geographic privilege, restructuring tournament prize distributions based on performance rather than confederation membership, and creating transparent pathways for African clubs to access global commercial opportunities.

Specific reforms must include: equalizing training compensation rates across all confederations, implementing merit-based tournament seeding that doesn’t favor European clubs, and establishing minimum revenue-sharing requirements for global competitions.

2. Democratizing Football Governance

The rules determining resource allocation are inherently political choices about whose football future matters most. FIFA can no longer hide behind claims of neutrality while administering systems that systematically disadvantage African football.

This means expanding African representation in FIFA’s decision-making bodies, requiring impact assessments for all policy changes on Global South football, and establishing independent oversight mechanisms to monitor equity in FIFA’s programs and competitions.

3. Supporting Movements, Not Just Institutions

Grassroots football communities, youth academies, and clubs across Africa are fighting daily battles for survival. They don’t need paternalistic interventions—they need genuine redistribution of power and resources, meaningful voice in shaping football’s future, and direct access to commercial opportunities currently monopolised by established powers.

4. Enabling Innovation, Not Replicating Extraction

African football shouldn’t be forced to copy European models that may be unsuited to local contexts and needs. Instead, FIFA and CAF must support systems that enable African clubs to innovate—whether through community ownership models, hybrid academy structures, or regional league innovations that keep talent and revenue on the continent longer.

5. Recognizing Diverse Excellence

Africa’s football ecosystem includes innovations that are dismissed because they don’t conform to European orthodoxy. Community-driven youth development models, informal scouting networks, and culturally-integrated training methods represent knowledge systems with value beyond their utility to European clubs.

What Success Looks Like

Imagine an African club winning the Club World Cup and earning the same prize as any other champion. Picture training compensation systems that reward development equally regardless of geography. Envision youth academies across Africa that can retain their best talents because domestic leagues offer competitive salaries and global exposure.

This isn’t utopian thinking—it’s what equity looks like. And it’s achievable through concrete policy changes that FIFA could implement immediately if it chose justice over preservation of historical advantage.

The Moment for Change

Football is more than entertainment in Africa—it’s cultural expression, economic opportunity, and social cohesion rolled into one. But for too long, African football has been forced to compete in games where the rules are rigged and the referees answer to established power centers.

The world is changing. Africa’s economic influence grows daily, its diplomatic weight increases, and its cultural soft power expands globally. African football must seize this moment—not just to play by others’ rules, but to rewrite the rulebook itself.

FIFA faces a choice: uphold its stated principles of fairness and global inclusion by dismantling systems that reward geography over merit, or watch its motto become empty marketing while football’s potential to truly unite remains unfulfilled.

The game must change. The only question is whether FIFA will lead that change or be forced to follow it.

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